Off-Market Canal-Side Warehouse

Will & Isabel — East London

Privately secured. Never openly marketed.

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The Brief

Will and Isabel were searching for an industrial, character home in East London. They had been actively viewing for six months but had not found the right property.

Based in Los Angeles, Will wanted a London base close to family and friends, in a tightly defined location.

The Challenge

Competition in their target area was intense.

Properties near the canal and local amenities often attracted multiple offers and went under offer within days — frequently above asking price. By the time homes appeared on portals, serious buyers had already viewed and made decisions.

They needed earlier access and clear information before committing emotionally or financially.

This is where professional representation changed the outcome.

How We Secured the Property

We briefed multiple key agents and conducted targeted outreach to specific roads and properties identified as potential opportunities.

Through established relationships, we learned of a family investor with a large local portfolio, including a canal-side warehouse building that was not for sale. The owner intended to retain the site for long-term development and had never marketed it.

We approached the owner directly, presented Will and Isabel as serious, proceedable buyers, and arranged a private viewing.

The property was a 4,400 sq ft unmodernised warehouse with a further 2,000 sq ft roof terrace overlooking the canal. It already had consent for residential use — a rare, blank-canvas opportunity that matched the brief precisely.

Following the viewing, we assessed comparable sales, advised on a fair offer, and presented terms with proof of funds. Negotiations involved multiple family members and required several rounds before agreement was reached.

This was the first property the family had ever sold without developing. The building was never publicly marketed and there was no competing interest.

The Outcome

Will and Isabel secured a unique canal-side home without sealed bids or competitive pressure.

The agreed price reflected current market value and worked for both parties.

Had the property been openly marketed, it would have attracted significant competition.

What Made the Difference

Access to off-market opportunities is not accidental.

It comes from consistent presence, credibility with agents, and a reputation for representing serious buyers who can move quickly and complete reliably.

Without that positioning, this property would never have been available to view.